About the Owners
It's About the Journey
Qwiznibet Foods Owners and Creators, Daniel and Jeanette Tostenson, began their journey into the food business in Fergus Falls, Minnesota in a certified kitchen at the local YMCA. As a family, they had all talked about bottling up Grandma’s old-fashioned recipes and sharing their traditions with a new generation, particularly her sloppy joes. But these were more than just delicious recipes. They felt that these recipes had the power to conjure up nostalgic feelings of old-fashioned family memories, and just good feelings of simpler days gone by. After spending two years in Daniel's hometown of Fergus Falls, in 2011 Daniel and Jeanette moved to the Twin Cities to continue the journey and work on their brand.
Coinciding with this pursuit of evoking good old-fashioned memories and feelings through their family recipes, some very unique characters from a magical village called Qwiznibet Square Junction were "discovered” by Daniel and Jeanette as well. (Daniel has written about this discovery with the first in a series of children’s stories entitled, “Introducing Odee Dickens and Qwiznibet Square Junction – Plus the Qwiznibetan Review!”) Coincidentally, several of these characters had some very similar recipes of their own! They seemed to be the perfect complement to what Daniel and Jeanette were seeking to promote through Grandma’s recipes. One of these “Citizens of Qwiznibet” is Henrietta, a 1950’s “Leave it to Beaver” type mom who also just happens to be a cow! Daniel and Jeanette’s pursuit of creating magical moments and memories through these recipes along with the magic of the Qwiznibet characters, their stories and their wares, was a perfect fit. And thus, Qwiznibet Foods, including Henrietta’s Slow-Cooker Sauce and Sloppy Joe Mix, came to be.
They have expanded the brand to include Hornsby's Dessert Sauces, as well as Mrs. Fromley’s Specialty Dessert Jams to their line of products. Jeanette developed several wonderful jam concoctions and included a Lavender twist from her French roots. The entire Qwiznibet Brand is a blend of old mixed with new, as well as a combination of Daniel's Midwest upbringing and Jeanette's German and French heritage.
Since starting this journey, Daniel & Jeanette decided to break the mold and add a Cilantro Lime Marinade for a new generation of foodies. They will continue with their signature good old-fashioned family recipes, but new recipes will be added from time to time as well.
Qwiznibet Foods is a "Give Back" Company. Our efforts help to provide an opportunity for the disabled and less fortunate to live productive lives. An example of this is with one of the co-packing companies we utilize to produce some of our products. Lamb’s Farm, out of Libertyville, Illinois, provides housing and work opportunities for special needs individuals, enabling them to live rich, full and productive lives. We have had the pleasure to meet some of them and they have truly enriched our lives. As we continue to grow, our desire is to make a difference in our community and abroad by combating homelessness, helping those with disabilities, as well as funding homes to support young women and children, education and the arts.
Our Life Goal is to help those in need by establishing a foundation that will continue beyond our own lives.